Trebor Mints are a minty bit stronger. Stick them up your bum and they last a bit longer.

This is true.

I have lived in the States for over 25 years--but I was born and raised in Barnsley, South Yorkshire. Many of my most evocative childhood memories revolve around what would ultimately become my chosen profession--advertising. Recently, a long-forgotten memory was re-awakened by watching some old TV ads, archived online. As soon as I heard the first stanza of the famous Trebor mints jingle, I couldn\\\'t help but sing the version of the second stanza that me and my mates always sang; \"Shove em up yer arse and they last a bit longer.\" It is cool how a long dormant memory can be brought so vividly, unexpectedly, and hilariously back to life--with all its juvenile potency still intact. Thank you, Internet:-)